WISDOM THAT MATTERS
Innovation and go-to-market advisory for enterprises turning complex business challenges into practical solutions and market opportunity.
Innovation is valuable when it solves a real challenge. Strategy matters when it creates a clear path to market.
99 Strategic Advisors is an innovation and growth advisory working with enterprises to address business priorities, identify relevant solutions and develop commercial opportunities.
We combine strategic thinking with industry outreach, partnership development and go-to-market support. Our role is to connect your priorities with the capabilities, relationships and market direction to move forward.
OUR CORE COMPETENCIES
Specialist advisory across the decisions and relationships that shape enterprise growth.
Translate business challenges into opportunities for innovation. Identify relevant technologies, solution providers and use cases aligned with your commercial and operational priorities.
Define where to compete, how to position your offering and how to reach the right buyers. Shape a practical route into new markets and segments.
Identify complementary capabilities and build commercially relevant alliances. Connect your organisation with partners who can support innovation, distribution and market expansion.
Turn strategic direction into focused market activity. Develop relevant industry conversations, identify commercial opportunities and support the next steps in your growth agenda.
Our difference is the connection between business problem-solving, innovation ecosystems and go-to-market activity.
We start with the challenge and the commercial context, then identify the solutions and relationships that fit.
We connect enterprise priorities with capabilities across established businesses, SMBs, technology providers and startups.
We connect strategy with GTM planning, targeted industry outreach and the conversations needed to develop opportunity.
Innovation and market growth need different conversations. We help connect both to your enterprise strategy.
Explore relevant technologies and partner capabilities with a clear business lens, from defining the problem to shaping a practical opportunity for collaboration.
Align your proposition, target segments and partner channels. Bring structure to your GTM priorities and support the industry outreach that follows.
A focused engagement, shaped around your context, your priorities and the opportunity ahead.
Understand your challenge, business context and desired outcomes. Agree a clear scope for the engagement.
Assess relevant solutions, markets and partner capabilities. Build a focused direction for innovation or GTM.
Support targeted outreach, commercial conversations and the practical steps required to advance the opportunity.
Our primary focus is enterprises seeking to solve business challenges, explore innovation or strengthen their go-to-market approach. We draw on capabilities across the wider business ecosystem to address those priorities.
Innovation identifies how a business can create or improve value. GTM defines how that value reaches the right market. We help connect solution discovery, positioning, partnerships and market outreach.
Yes. An engagement can focus on a defined need, such as identifying an innovative solution, exploring a new market, developing strategic partnerships or supporting business development.
We start with a conversation about your business priorities and the outcome you are seeking. From there, we agree the focus, scope and next steps for the advisory engagement.
LET’S CONNECT
Share the challenge you are looking to solve or the market opportunity you want to explore.
sanjay@99sa.inCopyright 2018 The Manrope Project Authors (https://github.com/googlefonts/manrope) This Font Software is licensed under the SIL Open Font License, Version 1.1. This license is copied below, and is also available with a FAQ at: http://scripts.sil.org/OFL ----------------------------------------------------------- SIL OPEN FONT LICENSE Version 1.1 - 26 February 2007 ----------------------------------------------------------- PREAMBLE The goals of the Open Font License (OFL) are to stimulate worldwide development of collaborative font projects, to support the font creation efforts of academic and linguistic communities, and to provide a free and open framework in which fonts may be shared and improved in partnership with others. The OFL allows the licensed fonts to be used, studied, modified and redistributed freely as long as they are not sold by themselves. The fonts, including any derivative works, can be bundled, embedded, redistributed and/or sold with any software provided that any reserved names are not used by derivative works. The fonts and derivatives, however, cannot be released under any other type of license. The requirement for fonts to remain under this license does not apply to any document created using the fonts or their derivatives. DEFINITIONS "Font Software" refers to the set of files released by the Copyright Holder(s) under this license and clearly marked as such. This may include source files, build scripts and documentation. "Reserved Font Name" refers to any names specified as such after the copyright statement(s). "Original Version" refers to the collection of Font Software components as distributed by the Copyright Holder(s). "Modified Version" refers to any derivative made by adding to, deleting, or substituting -- in part or in whole -- any of the components of the Original Version, by changing formats or by porting the Font Software to a new environment. "Author" refers to any designer, engineer, programmer, technical writer or other person who contributed to the Font Software. PERMISSION & CONDITIONS Permission is hereby granted, free of charge, to any person obtaining a copy of the Font Software, to use, study, copy, merge, embed, modify, redistribute, and sell modified and unmodified copies of the Font Software, subject to the following conditions: 1) Neither the Font Software nor any of its individual components, in Original or Modified Versions, may be sold by itself. 2) Original or Modified Versions of the Font Software may be bundled, redistributed and/or sold with any software, provided that each copy contains the above copyright notice and this license. These can be included either as stand-alone text files, human-readable headers or in the appropriate machine-readable metadata fields within text or binary files as long as those fields can be easily viewed by the user. 3) No Modified Version of the Font Software may use the Reserved Font Name(s) unless explicit written permission is granted by the corresponding Copyright Holder. This restriction only applies to the primary font name as presented to the users. 4) The name(s) of the Copyright Holder(s) or the Author(s) of the Font Software shall not be used to promote, endorse or advertise any Modified Version, except to acknowledge the contribution(s) of the Copyright Holder(s) and the Author(s) or with their explicit written permission. 5) The Font Software, modified or unmodified, in part or in whole, must be distributed entirely under this license, and must not be distributed under any other license. The requirement for fonts to remain under this license does not apply to any document created using the Font Software. TERMINATION This license becomes null and void if any of the above conditions are not met. DISCLAIMER THE FONT SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT OF COPYRIGHT, PATENT, TRADEMARK, OR OTHER RIGHT. IN NO EVENT SHALL THE COPYRIGHT HOLDER BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, INCLUDING ANY GENERAL, SPECIAL, INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF THE USE OR INABILITY TO USE THE FONT SOFTWARE OR FROM OTHER DEALINGS IN THE FONT SOFTWARE. Copyright 2017 The Barlow Project Authors (https://github.com/jpt/barlow) This Font Software is licensed under the SIL Open Font License, Version 1.1. This license is copied below, and is also available with a FAQ at: http://scripts.sil.org/OFL ----------------------------------------------------------- SIL OPEN FONT LICENSE Version 1.1 - 26 February 2007 ----------------------------------------------------------- PREAMBLE The goals of the Open Font License (OFL) are to stimulate worldwide development of collaborative font projects, to support the font creation efforts of academic and linguistic communities, and to provide a free and open framework in which fonts may be shared and improved in partnership with others. The OFL allows the licensed fonts to be used, studied, modified and redistributed freely as long as they are not sold by themselves. The fonts, including any derivative works, can be bundled, embedded, redistributed and/or sold with any software provided that any reserved names are not used by derivative works. The fonts and derivatives, however, cannot be released under any other type of license. The requirement for fonts to remain under this license does not apply to any document created using the fonts or their derivatives. DEFINITIONS "Font Software" refers to the set of files released by the Copyright Holder(s) under this license and clearly marked as such. This may include source files, build scripts and documentation. "Reserved Font Name" refers to any names specified as such after the copyright statement(s). "Original Version" refers to the collection of Font Software components as distributed by the Copyright Holder(s). "Modified Version" refers to any derivative made by adding to, deleting, or substituting -- in part or in whole -- any of the components of the Original Version, by changing formats or by porting the Font Software to a new environment. "Author" refers to any designer, engineer, programmer, technical writer or other person who contributed to the Font Software. PERMISSION & CONDITIONS Permission is hereby granted, free of charge, to any person obtaining a copy of the Font Software, to use, study, copy, merge, embed, modify, redistribute, and sell modified and unmodified copies of the Font Software, subject to the following conditions: 1) Neither the Font Software nor any of its individual components, in Original or Modified Versions, may be sold by itself. 2) Original or Modified Versions of the Font Software may be bundled, redistributed and/or sold with any software, provided that each copy contains the above copyright notice and this license. These can be included either as stand-alone text files, human-readable headers or in the appropriate machine-readable metadata fields within text or binary files as long as those fields can be easily viewed by the user. 3) No Modified Version of the Font Software may use the Reserved Font Name(s) unless explicit written permission is granted by the corresponding Copyright Holder. This restriction only applies to the primary font name as presented to the users. 4) The name(s) of the Copyright Holder(s) or the Author(s) of the Font Software shall not be used to promote, endorse or advertise any Modified Version, except to acknowledge the contribution(s) of the Copyright Holder(s) and the Author(s) or with their explicit written permission. 5) The Font Software, modified or unmodified, in part or in whole, must be distributed entirely under this license, and must not be distributed under any other license. The requirement for fonts to remain under this license does not apply to any document created using the Font Software. TERMINATION This license becomes null and void if any of the above conditions are not met. DISCLAIMER THE FONT SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT OF COPYRIGHT, PATENT, TRADEMARK, OR OTHER RIGHT. IN NO EVENT SHALL THE COPYRIGHT HOLDER BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, INCLUDING ANY GENERAL, SPECIAL, INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF THE USE OR INABILITY TO USE THE FONT SOFTWARE OR FROM OTHER DEALINGS IN THE FONT SOFTWARE.